World’s premier jewelry and accessory brand. From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 120 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations. Our attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.