Welcome to Waft. It’s time to think differently about your perfume. It’s time to explore the possibility of your very own customized fragrance – your unique personal calling card. What if your fragrance could complement your every mood, setting or desire throughout the day? What if you could then combine your personalized fragrances through layering to create infinite additional moods and settings? You could dial it up for a seductive effect, tone it down for quiet contemplative moments or find the perfect combination for everything in between. Imagine a brand partnership with unlimited creative opportunities. A blank canvas if you will, that gives you the opportunity to create many fragrances as a designer would a new collection.