The Plant Era was formed by Nicholas Orsini who discovered the power of plant-based diets while training for an Ironman. His recovery accelerated and performance was improved through a lower body fat, better mental clarity, and greater health. Since a cycling trip across America in 2015, Orsini was constantly disappointed in the sports nutrition options out there due to the added sugar, artificial sweeteners, and lack of organic options. Not to mention, most had poor solubility, texture, and taste. It was from these holistic experiences that The Plant Era was born, and after nine months of trial and error, a product he was finally happy with was developed.