Na Pali Pure is from the ocean. It is a specialty skincare serum and cream that uses Hawaiian Red Algae as the foundation of a formula that achieves a 44% reduction in facial wrinkles, a 37% reduction in wrinkle density, and a 20% increase in firmness and lifting. And, it is priced at levels every customer can afford.Our website offers the serum at $50 and its companion moisturizing cream at $40. Both are ocean based formulations. The serum and cream are usually purchased together as a set for $72.