If you’ve been mattress shopping on-line, you might have noticed that all those “bed in a box” brands are pretty hard to tell apart. How are you supposed to know whether a particular bed lives up its hype? Sure you can return it after a few weeks if it doesn’t feel awesome, but that’s not exactly easy. And then you get to go mattress shopping all over again… woo hoo! Why not start with a bed built just for you?