In 2018 when Apex Gaming PCs first branched online, our founder Bill sat every employee down and explained to each and every one of us our company goals. The first goal was to provide the best computers for the best prices possible. While we certainly have to make a profit to pay our employees, rent, and all of that fun stuff, we do our best to give you the best price! However, we will only give you the best price with PCs made from parts we would use in our computers. We do not sell "Apex RAM" or "Apex Power Supply" because we are in the computer business, not the RAM business. We believe in putting all of our brainpower towards quality computers, customer service, and never-ending crazy (good) ideas for our customers!