Headquartered in Boulder, Colo., our mission is to change the way the world sits, stands and sleeps. Research has shown that good posture has a host of health benefits, some of which include better balance, higher energy levels and a decrease in stress. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain – we create and distribute innovative solutions that enhance posture to relieve and prevent back pain in ways that produce positive, life-changing results so our consumers can get back to the joy of living. When your back feels good, you can take on the world and be the best version of you. BackJoy products are designed to effortlessly give your back the tune-ups your body needs throughout the day. So when life beckons, you can live it.